William Pear International
Offering recruitment and personal coaching to American and British companies.
Client: William Pear International
Industry: Executive Management Recruitment
Project Type: Public Website
URL: www.williampear.com
About William Pear International:
William Pear International is a corporation offering comprehensive solutions in the areas of recruitment, assessment, employee retention and professional coaching. Formed in England in 1995, they achieved major success in the European marketplace by providing major corporations with their headhunting services. They specialize in providing services to company's whose principal business is the development, manufacturing, sales, marketing and distribution of consumer products and services.
Due to client demand, they have established an office in America and have gathered together a very select group of experienced, results orientated headhunters, capable of duplicating their successes.
“William Pear International refuses to be restricted by old fashion, time consuming methods. Instead we prefer to offer a service, which meets the needs of today's business with a sense of urgency and creativity.”
Challenge:
William Pear International was faced with the challenge of expanding their brand recognition overseas to America. They needed a web presence to provide prospects searching online with valuable information, generate leads, and support their offline marketing campaigns. Aesthetic Studios was asked to deliver a powerful online presence that would help establish and maintain a professional and global presence.
Services Rendered:
• Concept Development
• Corporate Presentation
• Design, structure, experience consulting and strategy
• Photographic Direction
• Guidelines for future expansion
• High Quality Hosting
• Ongoing Maintenance
Process:
After several meetings, phone conversations and emails to define exactly what it is William Pear International needed, we began work on the concept designs for website and corporate presentation's general design. Through these concepts we defined colors to be used, how the visitor should feel when viewing it (which later dictated the music for the corporate presentation), the fonts, and the architecture – or where things would be placed.
Next we worked on the corporate presentation, starting with hand drawings, then images on the computer, then story boards and finally a flash demo of how it would work. At all these stages the client reviewed our work, made suggestions and then approved of the design, permitting us to move onto the next stage. We spent a while developing the corporate presentation exactly to the client's vision. We recruited our music developer to create the “energy music” as Andrew Pear called it. Finally, once it was all developed, we delivered the final version to the client to use in meetings and made an online version to be used as an introduction for the website.
Once the presentation was completed, we began work on the actual website. Using the same process, we developed hand drawings, concept images, flowcharts, comprehensive designs and flash demos – infusing the client's opinions and input in each step. After a slew of concepts were created, we came up with our final design.
The main page was developed to attract the visitor as well as provide information on the current advertising campaign. The sub pages were developed with content in mind, providing an easy-to-use and visually appealing presentation of the information. We worked with the client to select powerful pictures that represented the content at hand and the company as a whole; these pictures will also most likely be used in future ad campaigns. We also developed a contact form that allows a visitor to contact either the US or UK office.
Finally, we instituted a maintenance system that allows the client to easily request changes or additions to their site. This allows the client to keep the website up-to-date and continually add more content for their clients and prospects..
Key Features:
• Powerful Corporate Presentation that introduces the company and presents the company's image.
• Main page focusing on current ad campaigns to provide those visiting in response to those ad campaigns to easily find out more information.
• Large amount of content to inform prospects and current clients.
• Downloads: Brochures, marketing material, recent advertising....
• Contact Form allowing prospect to contact either US or UK office.
Client Comments:
“The team at Aesthetic Studios has been inspirational in our USA marketing programs. Their creativity, energy and commitment has enabled us to have a competitive edge in the marketing place.
“There is no doubt in my mind that without the energy, creativity and rare talent from the team at AS we would still be searching for an effective marketing campaign.
“The team at AS have made us think outside of the conventional marketing programs. Their creativity has allow us to attract more clients and more business.
“Inspirational and committed, we could ask for nothing more from our business partners at AS.”
Andrew Pear, Founder WPI.
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